Category Archives: Google+

Google+

Contents
Google+ For Musicians
Amazing Alex Calder Logo on Google
New Google Groups New features
When will Google+ allow people to add their own feeds?
Google+ Asymmetric Sharing
Google+ for Mobile

Google+ For Musicians

The suggested possible circles are an interesting starting point. When people start to “add” you on G+, they are just names, and you can’t see their circles, so how will you know which circle of yours to put them into?

Keeping the circles well organised like that sounds like a lot of work, but ultimately might just be worth it.

Andy Roberts, Songwriters Circle

 

You would be hard pressed to NOT have heard of Google+, the newest social networking and sharing tool from Google which after one month of existence boasts around 18 million users. Artists are already bombarded with a plethora of tools to help them connect with their fans, but Google+ truly adds some unique features which have great potential for integration into a musician’s marketing arsenal.

Overview:

Google+ consists of a content stream, photos, sparks, hangouts, and chat. While these features are nothing groundbreaking, the feature pulling all of the others together is Circles. Circles allow you to put contacts into different, self-defined groups, which control  what content you see and share. Since there are a number of good articles explaining the basics of the platform, let’s get into how each feature may be utilized by an artist. 

Note: Currently only personal accounts exist and Google has suggested that businesses (artists) postpone creating accounts until special business accounts currently under development are made available.  

Circles:

Circles is where the magic of Google+ takes place. You can create as many Circles as you want, and add people by simply dragging their info into a Circle. Once your Circles are created, you can share content to select Circles as well as view content streams from specific circles. Artists should start by importing their mailing list addresses into Google+, posting their info on their existing marketing channels (facebook, twitter), and inviting those not yet using the service to join. 

Now that you have your contacts, it is time to organize your Circles. It should be noted that your Circles are private, so others cannot view or be offended by your orginizational decisions. Some possible Circles include:

  1. Industry Representatives: You probably only want to share updates concerning your latest releases, videos, and press content with industry folk who may be following you as they are less concerned about the burrito you just consumed.
  2. Fans: This is where you can share the content your fan base enjoys reading. Let them know about your whereabouts, experiences, touring or recording progress, post photos and music etc…
  3. Breakdown the Fan Circle into smaller circles to have more defined targeting. For example, create Circles for different areas of the country and international fans to ensure you aren’t over promoting shows to fans thousands of miles away. If your fan base includes young teens, young adults, and older adults, consider categorizing these contacts as well. Each group prefers to be spoken to in different tone and filled in on different activities. Sometimes even male and female Circles make sense.
  4. Other artists: Much like yourself, other artists are learning from experiences, trying out new marketing ideas, using new services etc…Follow what others are doing and share what you know with others in your position. 
  5. Following: Much like Twitter, you can follow others without being Circled back. This is good for keeping up with informative figures who may not call for reciprocal sharing. 

Knowing which content your various Circles enjoy receiving will help ensure that only the most suitable posts make it to their stream.

Sparks:

Sparks are similar to your RSS feed or Google Alerts. Simply add some interests and topics you’d like to follow and check it ever so often to stay up to date.

Hangouts:

This is another great feature for artists. Hangouts are hosted group video/audio/text chats. If you’ve used Ustream, it’s a little similar but even more interactive considering you can see and hear the other members in the Hangout.  It is really a great way to allow your fans to get to know you as well as for you to get more acquainted with your fans. Host special Hangouts for your different Circles and maybe play an acoustic set, have an open question and answer session, or just let your fans connect with one another. 

 

Daria Musk performs in a Hangout.

The features are there, but the success of Google+’s ability to provide artists with the ultimate marketing tool will largely depend on how many users ultimately adopt the platform. Overall, Google+ will provide artists a way to more meaningfully connect with their audience.

Please share your thoughts and ideas concerning Google+ for artists as this is unexplored territory that begs for creative implementation.  If you aren’t yet a part of the club, post your email and I or another kind soul will send you an invite.

 

Scott Horton helps recording artists achieve the ‘sound in their head’ by providing his technical and creative sonic input through his online mixing service Virtual Mix Engineer

via posterous

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New Google Groups New features

New Google Groups New features

Some important changes coming to Google Groups:

• Spam improvements
• Support for more [40!] languages
• Topic starring
• Simplified discussion interface

New Google Groups has been around since last year, as a preview.

Suggestions:

https://www.google.com/moderator/?icon&expr#16/e=a42e8

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When will Google+ allow people to add their own feeds?

When if at all, will Google+ allow people to add their own RSS feeds?

Friendfeed took off when rooms were added, harnessing the power of the so-called social interest graph, but it started to lose appeal again when they allowed the automated inclusion of rss feeds into those rooms by the room owners, slowly drowning out the interesting and genuine conversations.

Facebook allows the automated inclusion of feeds via 3rd party apps, but between the Facebook users and Facebook themselves, they have managed to deprecate content from feeds so that original content and human shares take priority over feeds.

Now some Google+ users are clamouring for the ability to be able to add their own streams from elsewhere directly into their own circles, which would amount to the same mistake as Friendfeed made. But Google+ hasn’t even enabled some kind of groups, rooms or interests yet, either because they still don’t understand the dynamics of social networks, or because they are rolling out such features in waves, and this one hasn’t arrived yet.

Google’s record with groups isn’t a good one. They bought Dejanews, the web interface for usenet newsgroups, one of the original computer facilitated social networks, and did nothing much with it for nearly a decade.


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Google+ Asymmetric Sharing

Ross Mayfield attempts to explain the features benefits and disadvantages of the asymmetric sharing model used by the new Google+ network.

I’m beginning to feel that Google+ is going to become a step up for those who prefer networks, but a further departure for those who prefer groups. It all depends what features they bring in later.

My own profile is at http://gplus.to/andyroberts using the vanity url creator at http://gplus.to/

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Google+ for Mobile

I’m liking what I’ve seen so far of Google+ or Google plus, particularly the mobile version  which seems like a good place to quickly catch up on a lot of stuff all in one place. roll on the iPad app for it. The “nearby” feature should be really interesting on occasion, but not until a few more people are on there in my local area, which ought to be teeming really.

The big questions are who what and why

Who is going to settle in at Google+ not just to take a look around but to make it a home page that is checked often? Just the early adopter drive-by users or a more stable community of normal people?

What are we going to do or talk about on Google+ that’s innovative and original?

Why would anybody try to migrate all of their friends over to Google+ if they are already ensconced at other social networks?

The thing is, it’s all going to change anyway.

Add me as aroberts@gmail.com or possibly “+Andy Roberts

Photos - Google+

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Thanks for reading Andy Roberts articles about Google+ on the DARnet Blog