Lulu
I’m very interested in Lulu, so even the slightest mention in one of the RSS feeds I read is worth noting:
Engineers without Fears: Open Publish (1): The Keynote Cops
Then there was Andrew Pate from Lulu. AP told us about Lulu – on-demand publishing and its role in the Long Tail. Lulu is an interesting service so hence AP’s talk was interesting. Two comments:* AP noted there is a growing interest in self-published material by book sellers whereas 5 years ago they wouldn’t touch it with a barge pole.
* From an audience of over 100, only 2 of us had bought anything off Lulu.
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Lulu
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Andy Roberts is a writer who initiated DARnet. Catch me on 

I used LULU to self-publish my first year of blogging. I gave it to my Mom who was thrilled. And other friends and relatives who just rolled their eyes. I’m working on my second one now.
It easy and cheap enough. I know one job seeker, who was chasing a techie job, wrote up all he knew about his genre. After each interview, he send the interviewer a copy. He landed in under two weeks. So, don’t laugh yourself out of a tool. imho
Thanks for this comment John, it contains 2 useful suggestions for using Lulu. I’m sure there will be many others which we just haven’t imagined yet.