
On my way back from Open Coffee London yesterday I decided on impluse to drop in on the Apple Store in Regent Street.

Applestore London picture by ::dani::
I’ve never seen the place so quiet before. There were no queues at all at the checkouts, plenty of spare demonstration setups on which visitors can quickly check their email, and several staff hanging around trying to find somebody to help.
Maybe it’s the weather, maybe it’s the time of year. Probably not the time of day – a weekday early lunchtime. But it doesn’t seem to be a time when many people are thinking about upgrading their Macs, iPods or buying a first one. Could be the rumours that there are a whole load of new products about to be announced.
How about offering a nice sale discount to shift all the current stuff first?

Andy Roberts is a writer who initiated DARnet. Contact me on aroberts@gmail.com or @aroberts on twitter