11 Businesses you can start in your pyjamas February 7, 2007
Posted by Andy Roberts in : Pajamanation, UK , trackbackTop Stories - 11 Businesses you can start in your pyjamas
Here at Enterprise Nation we don’t like to peddle the myth that homeworkers hang out in their pyjamas but we do like the slideshow at www.inc.com that profiles 11 businesses you can start at home in 2007.
That site is well worth exploring, but I’d like to examine the reference to pyjamas because the author at Enterprise Nation clearly feels that this is an unfortunate image they want to get away from whereas pajamanation has incorporated it into the brand name!
Was that a big mistake that will put people off or a nice human touch which helps to attract attention? I wonder if there’s a demographic aspect as well, I mean we nearly all have central heating and nice warm duvets these days don’t we. Who still wears them? Also, pajamanation is very much a global enterprise so I wonder how pajamas or pyjamas are perceived in different cultures. Please don’t snigger at the back there, this is a serious business question!!
is an online professional who initiated DARnet 
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