Word of Mouth

A Normandy cider producer asked where she could find UK cider enthusiasts with a view to taking out an advertisement, for example in the specialist press – monthly magazine.

So I wrote to the ukcider list, but I’m publishing here as well because there are some generalised ideas contained within which are also directly relevent to a couple of other projects I’m currently starting on.
…

There are two things I want to suggest, arising from your request. The first continues the discussion I was having with Andrew recently about competion. It strikes me that here in the UK, craft ciders are in competion for people’s money with other “luxury” products to a much larger extent than between each other. Beer and wine are probably the main competition, but also other beverages, fine food and perhaps even entertainments. But I won’t stretch it too far.

Secondly, In the modern connected world there is the idea that “word of mouth” is becoming more important than advertising. UK cider enthusiasts are right here on this group/forum/wiki and you can engage with us by simply writing about your own product and activities on a regular basis, as long as it takes the form of participation in a conversation not just posting one way announcements. It’s always a good idea to enhance and keep your own details up to date on the wiki as well – in your case this could be on the France page – Cidernaut_guide_to_France
as well as on the buy cider page if you are intending to provide an online order service to the UK

One active example, not a producer but a publican, is Steve Marquis of
the Blue Bell at Halkyn in North Wales.
.

Finally, there is now one trial commercial linked graphic advertisement on the http://ukcider.co.uk/buy.htm static page which is not exclusive and helps toward the annual bandwith fees for the wiki. I don’t believe that impinges on the community in any way by being there, and if you are interested in something similar then do get in touch.