Web2.0 as a double meme January 10, 2006
Posted by Andy Roberts in : web2.0 , trackbackSomebody at the cpsquare web2.0 conference suggested it would be fun to consider web2.0 as a meme.
So I had a go at it…
Web2.0 combines two memes
I think web2.0 might be broken down into at least two memes. The first meme is the idea of the read/write web, the bloggers thinking they are the first people to be interacting over the network and the struggle to reclaim the web from the broadcasters. There’s something about this kind of interactivity which is very infectious compared with the old style forums. Perhaps its because blogs show up in google.
The second meme is the ‘2.0′ thing which suggest that a qualitative tipping point has been reached , whereby a new era is being ushered in with a major redesign of how things are meant to work.
The 2.0 meme is now sucessfully attaching itself to a multiplicity of other words, beginning as parody but then taking on substance as we saw in the identity2.0 video which seemed to be making a quite serious point.
So the combination of two memes may have produced something more vigorous then the seperate components added together - or the 2.0 section may burn itself out through proliferation.
Technorati Tags: web2.0, meme, cop2.0
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