Hugh over at gapingvoid has been talking about the concept of global microbrands:
gapingvoid: the global microbrand rant
Of course, “The Global Microbrand” is not conceptual rocket science. You don’t need a Nobel Prize in order to understand the idea. What excites me about it is the fact that I now live in a small cottage in the English boonies, and careerwise I’m getting a lot more done than when I lived in a large apartment in New York or London, for a fifth of the overheads. For one fiftieth of the stress levels.
Andy Roberts is a writer who initiated DARnet. Contact me on aroberts@gmail.com or @aroberts on twitter





