Enigmatic O2 ads

They’ve been around for a few weeks, these ads for the mobile phone network O2, with the variable number of tower blocks in a blue city. It was when I was riding an esacalator that it suddenly appeared to me as stopped frames which the escalator motion made into a movie for me. That’s when I twigged what the tower blocks represent.
Here’s a movie I took of an advertisment installation on a station which is made up of two pictures sandwiched between directional plastic so the picture moves as you walk past. ( Just like the little action slides which came free with cornflake packets about 40 years ago )

Do you get it yet?

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2 Responses to Enigmatic O2 ads

  1. Gina says:

    I have been seeing them for a while too and I assumed they were the signal symbols from the phone itself -or are you talking about a deeper meaning (I may need coffee for that)

  2. Yep, I would have said so too. Representative of the signal status on Nokia mobile phones (take a look at your phone to see). Just goes to show how pervasive mobile phone iconism is…

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